What makes our solution unique?

Traditional solutions lack integration with wider activities and operations, massively impacting efficiency. Mercaux's intelligent solution addresses this gap, allowing sales people to know what to focus on:

Omnichannel

We surface previous online, in-store and remote engagements to ensure a hyper-personalised experience

Integrated

Seamlessly connected to Mercaux’s fully composable in-store CX platform and a retailers existing CRM/CDP provider

Hyper-personalised

Mercaux’s solution takes the guess work out of the VIP treatment by surfacing recommended talking tracks

360˚ Customer View

Gain a comprehensive understanding of your customers by accessing their omnichannel customer profile through your CDP/CRM and carefully choreograph a hyper-personalised end-to-end experience.

Identify Customers In-Store

Quickly and easily access a full 360-degree omnichannel profile of a customer by using their email, phone or loyalty number.

Identify Customers In Store
Previous Engagement

Access a customers personal profile, including purchase history (in-store and online), wish lists, loyalty status, notes from previous in-store visits and personal preferences.

Previous engagement
AI Recommendations

Tap into data from past omnichannel interactions to automatically generate customised recommendations that are tailored towards a customer’s specific needs.

AI Recommendations
Customer Behaviour Capture

Utilise Mercaux to track in-store customer preferences and behaviours, and automatically feed this valuable data back into your CRM/CDP for a comprehensive 360˚ omnichannel view.

Customer Behaviour Capture
New Customer Registration

Provide Store Associates with a streamlined process to register & opt-in new customers to your CRM & marketing comms, while effectively measuring the store's performance as a customer acquisition channel.

New Customer Registration
Identify Customers In-Store

Quickly and easily access a full 360-degree omnichannel profile of a customer by using their email, phone or loyalty number.

Previous Engagement

Access a customers personal profile, including purchase history (in-store and online), wish lists, loyalty status, notes from previous in-store visits and personal preferences.

AI Recommendations

Tap into data from past omnichannel interactions to automatically generate customised recommendations that are tailored towards a customer’s specific needs.

Customer Behaviour Capture

Utilise Mercaux to track in-store customer preferences and behaviours, and automatically feed this valuable data back into your CRM/CDP for a comprehensive 360˚ omnichannel view.

New Customer Registration

Provide Store Associates with a streamlined process to register & opt-in new customers to your CRM & marketing comms, while effectively measuring the store's performance as a customer acquisition channel.

Messaging & Task Management

Combine personalised product recommendations and curated looks to deliver a remote VIP experience to customers via email or WhatsApp with the help of Intelligent Task Management.

121 Remote Conversations

Leverage insights collected in-store or online to continue the conversation remotely, or instigate brand new conversations with customers using WhatsApp.

121 Remote Conversations
Bulk Messaging

Easily engage multiple customers with personalised messages at once, while seamlessly directing responses to the most active store associate to continue the conversation.

Bulk Messaging
Task Management

Provide Store associates with a list of tasks that they need to perform on a daily basis to communicate with your most engaged and loyal customers.

Task Management
121 Remote Conversations

Leverage insights collected in-store or online to continue the conversation remotely, or instigate brand new conversations with customers using WhatsApp.

Bulk Messaging

Easily engage multiple customers with personalised messages at once, while seamlessly directing responses to the most active store associate to continue the conversation.

Task Management

Provide Store associates with a list of tasks that they need to perform on a daily basis to communicate with your most engaged and loyal customers.

In-Store Data and Analytics

Enrich your CDP/CRM by capturing valuable insights on in-store customer behaviours and preferences.

Customer-related performance

Track customer engagement in-store and record personal preferences such as favourite styles/ colours/ fits, viewed products, and abandoned baskets. Feed back into CDP/CRM and use in future sales, marketing and promotions.

Customer-related performance

Composable approach to Clienteling

By harnessing the power of existing systems and other Mercaux modules, our Clienteling solution delivers a one-of-a-kind shopping experience that sets us apart from the competition.

Additional resources

A Buyer’s Guide to
Clienteling

With lots of vendors to choose from, how do you select the right Clienteling solution for your needs?

Clienteling
Product Sheet

Download an overview of Mercaux’s Clienteling solution (which also includes technical info for how it works) here:

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