Supersports: A Multi-Brand
Omnichannel Case Study
How digitising the store resulted in greater in-store and online sales
Mercaux was easy to integrate, quick to implement and did not require a lot of additional resources to launch. The positive ROI in the 10 pilot stores has encouraged us to roll out to more stores, and the platform supports our needs in enabling omnichannel sales in stores.
Partnership Objectives
SuperSports (part of Central Group) wanted to increase LTV and sales by improving the customer experience by transforming into a true omnichannel business to initially mitigate the impact of the pandemic.
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Enhance in-store customer experience through assisted selling tools -
Improve in-store conversion and UPT via automated cross-sell and alternatives -
Generate new ecommerce orders by purchasing online from store
Solutions
Sales Assist & Omnichannel
Sales Assist & Omnichannel
Powerful catalogue search functionality and barcode scanning to access product descriptions, real-time in-store and online availability and alternative suggestions to increase the likelihood of purchase.
Styling & Cross-selling
Styling & Cross-selling
Recommend complementary products to complete a look or inspire customers to purchase complete outfits to increase the basket size and UPT (Units Per Transaction).
Omnichannel Payments
Omnichannel Payments
Build a basket containing products available both in-store and online, transact by the customer’s side and fulfil the order accordingly.
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